IMPACT OF INNOVATION SRATEGIES ON INDUSTRY GROWTH: A STUDY OF KAM INDUSTRIES IN KWARA STATE

Authors

  • KUDIRAT ALIYU-KAMALDEEN Department of Business and Entrepreneurship, Kwara State University, Malete Author
  • FATAI KAYODE WAHAB Centre for General Studies, Federal University of Medicine and Medical Sciences, Abeokuta Author
  • JIBRIN SAHBAN IBRAHIM Department of Business and Entrepreneurship, Kwara State University, Malete Author
  • FLORENCE AJOKE OLANIYAN Department of Business and Entrepreneurship, Kwara State University, Malete Author
  • OWOLABI SIDIKAT OLABISI Department of Liberal Studies, Kwara State Polytechnic Ilorin Author

DOI:

https://doi.org/10.70118/z1zvp110

Keywords:

Customers retention, Innovation strategies, Kam industries, Market share, Marketing retention, Product strategies.

Abstract

In the competitive Nigerian economy, Small and Medium Enterprises (SMEs) face a number of challenges, necessitating empirical evidence on specific strategies for sustainable growth; this study investigated the impact of innovation strategies conceptualised as product innovation and marketing innovation on business growth, measured by market share and customer retention. The study adopted a quantitative survey design, data was collected via a structured questionnaire from a sample of 280 staff, selected through simple random sampling from a population of 1,000, and analyzed using simple linear regression analysis. The results revealed that product innovation has a significant positive effect on market share and marketing innovation significantly influences customer retention. The study concludes that innovation strategies are critical drivers of competitive advantage for Kam Industries, and recommends the institutionalization of R&D, investment in data-driven marketing tools, the development of an integrated innovation strategy, and continuous capability building to ensure sustainable growth.

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Published

2026-10-07

Issue

Vol. 2 No. 1 (2026): ABUJA INTERNATIONAL JOURNAL OF BANKING, FINANCE AND DEVELOPMENT (AIJBFD)

Section

Articles

License

Copyright (c) 2026 KUDIRAT ALIYU-KAMALDEEN, FATAI KAYODE WAHAB, JIBRIN SAHBAN IBRAHIM, FLORENCE AJOKE OLANIYAN, OWOLABI SIDIKAT OLABISI (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously. This work is licensed under Creative Commons Attribution 4.0 International 

How to Cite

IMPACT OF INNOVATION SRATEGIES ON INDUSTRY GROWTH: A STUDY OF KAM INDUSTRIES IN KWARA STATE. (2026). ABUJA INTERNATIONAL JOURNAL OF BANKING, FINANCE AND DEVELOPMENT, 2(1). https://doi.org/10.70118/z1zvp110