STRATEGIC ROLE OF PRODUCT BRANDING IN REDEFINING CUSTOMER ENGAGEMENT IN THE DIGITAL ERA: A STUDY OF NEXT TARABA FACTORY, JALINGO, TARABA STATE, NIGERIA. AIJBFD [Internet]. 2026 Jul. 21 [cited 2026 Oct. 21];2(1). Available from: https://abujaijbfdjournal.com.ng/index.php/home/article/view/180-190