STRATEGIC ROLE OF PRODUCT BRANDING IN REDEFINING CUSTOMER ENGAGEMENT IN THE DIGITAL ERA: A STUDY OF NEXT TARABA FACTORY, JALINGO, TARABA STATE, NIGERIA. ABUJA INTERNATIONAL JOURNAL OF BANKING, FINANCE AND DEVELOPMENT, [S. l.], v. 2, n. 1, 2026. DOI: 10.70118/qd564r08. Disponível em: https://abujaijbfdjournal.com.ng/index.php/home/article/view/180-190.. Acesso em: 21 oct. 2026.